{"id":46914,"date":"2022-06-23T18:04:39","date_gmt":"2022-06-23T23:04:39","guid":{"rendered":"https:\/\/boletin.com.mx\/?p=46914"},"modified":"2022-06-23T18:04:39","modified_gmt":"2022-06-23T23:04:39","slug":"los-retos-que-enfrentan-las-pymes-en-mexico","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2022\/06\/23\/los-retos-que-enfrentan-las-pymes-en-mexico\/","title":{"rendered":"Los retos que enfrentan las PyMEs en M\u00e9xico"},"content":{"rendered":"<h5 style=\"text-align: center;\"><em>Ana Michelle Concepci\u00f3n, VP y Directora General de Venta Empresarial en <a href=\"https:\/\/www.att.com.mx\/\">AT&amp;T M\u00e9xico<\/a> comparte un panorama de los retos actuales de las PyMEs en M\u00e9xico.<\/em><\/h5>\n<hr \/>\n<p>Hoy m\u00e1s que nunca, la comunidad empresarial debe sentirse orgullosa: las <strong>PyMEs<\/strong> se han consolidado como la columna vertebral de nuestra econom\u00eda, principalmente gracias a que las micro, peque\u00f1as y medianas empresas representan 99.8% de los establecimientos en el pa\u00eds.<\/p>\n<p>Entre octubre de 2020 y julio de 2021, vimos incrementar el n\u00famero de nuevos negocios y disminuir el de cierres en comparaci\u00f3n con 2020 , donde se ubic\u00f3 el punto m\u00e1s \u00e1lgido del confinamiento causado por la pandemia. Sin embargo, los retos a los cuales se enfrentan las PyMEs siguen siendo m\u00faltiples:<\/p>\n<p>Uso de nuevas tecnolog\u00edas. El d\u00e9ficit de adopci\u00f3n tecnol\u00f3gica impacta negativamente en los negocios debido a que estos lidian con un mundo cada vez m\u00e1s conectado sin tener conocimiento de las soluciones que pueden adoptar para incrementar sus niveles de productividad e innovaci\u00f3n. Por eso es tan importante que las y los propietarios de una <a href=\"https:\/\/boletin.com.mx\/tecnologias\/software\/contpaqi-vende-impulsara-el-crecimiento-de-pymes-desde-la-nube\/\"><strong>PyME<\/strong> <\/a>cuenten con una asesor\u00eda para adquirir la tecnolog\u00eda que mejor se alinee con los objetivos de su negocio, de tal manera que la inversi\u00f3n que realicen en este rubro se convierta en utilidades.<\/p>\n<p>Falta de acceso a planes de financiamiento. En promedio, 92% de las <a href=\"https:\/\/boletin.com.mx\/videovigilancia-y-seguridad-ti\/microsoft-defender-for-business-fortalecera-la-seguridad-de-pymes\/\"><strong>PyMEs<\/strong> <\/a>no cuenta con financiamiento. Es por eso que iniciativas como <a href=\"https:\/\/enovadoras.mx\/\"><strong>eNovadoras<\/strong><\/a>, que busca brindar financiamiento y experiencias de aprendizaje a mujeres emprendedoras, o planes de telefon\u00eda m\u00f3vil como Simple Plus Empresarial, donde los negocios no necesitan evaluaci\u00f3n crediticia para mantenerse conectados y obtener una factura fiscal de manera sencilla y sin tr\u00e1mites, son esenciales.<\/p>\n<p>Comercio electr\u00f3nico. En los \u00faltimos a\u00f1os, las PyMEs han comprobado la urgencia de contar con presencia en internet para impulsar su crecimiento, supervivencia y resiliencia. Tan solo en 2021, el comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 un crecimiento de 27% en comparaci\u00f3n con el a\u00f1o anterior, haciendo que 7 de cada 10 compradores lo perciban como una opci\u00f3n cada vez m\u00e1s segura para adquirir un producto y servicio. Esto evidencia la necesidad de que las compa\u00f1\u00edas decidan hacer de esto una herramienta que agregue valor a su operaci\u00f3n.<\/p>\n<p>Con el objetivo de impulsar el desarrollo digital de las PyMEs en el pa\u00eds y crear una comunidad empresarial de valor, AT&amp;T M\u00e9xico cre\u00f3 F\u00e1brica de PyMEs: una plataforma que permite a quienes poseen una micro, peque\u00f1a o mediana empresa capacitarse para hacer crecer su negocio, todo de forma remota y gratuita.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ana Michelle Concepci\u00f3n, VP y Directora General de Venta Empresarial en AT&#038;T M\u00e9xico comparte un panorama de los retos actuales de las PyMEs en M\u00e9xico.<\/p>\n","protected":false},"author":4,"featured_media":46915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,4,15,16,6,11,30],"tags":[1257,1005,308],"class_list":["post-46914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacion-capacitacion","category-empresas","category-estrategias-del-canal","category-home-2","category-infraestructura","category-soluciones","category-tendencias","tag-att-mexico","tag-infraestructura-ti","tag-tendencias-tecnologicas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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