{"id":42449,"date":"2021-07-26T19:13:06","date_gmt":"2021-07-27T00:13:06","guid":{"rendered":"https:\/\/boletin.com.mx\/?p=42449"},"modified":"2021-07-26T19:13:06","modified_gmt":"2021-07-27T00:13:06","slug":"paola-becerra-nueva-lider-de-sap-customer-experience-para-latam","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2021\/07\/26\/paola-becerra-nueva-lider-de-sap-customer-experience-para-latam\/","title":{"rendered":"Paola Becerra, nueva l\u00edder de SAP Customer Experience para LATAM"},"content":{"rendered":"
Paola Becerra, Ingeniera mexicana, sustituye a Jorge Bar\u00f3n como Directora de SAP Customer Experience para la regi\u00f3n de Latinoam\u00e9rica.<\/h5>\n
\n

SAP dio a conocer el nombramiento de Paola Becerra<\/strong> como directora de SAP<\/a> Customer Experience Latinoam\u00e9rica,<\/strong> en sustituci\u00f3n de Jorge Bar\u00f3n, quien fuera el primer l\u00edder del portafolio en la regi\u00f3n.<\/p>\n

Becerra<\/strong> llega a la direcci\u00f3n regional en un momento importante para la digitalizaci\u00f3n empresarial, derivado de los desaf\u00edos que trajo la pandemia, donde la experiencia de los clientes se ha vuelto fundamental para el crecimiento de las empresas; muestra de ello es que este rubro fue una de las prioridades de inversi\u00f3n de las empresas mexicanas en el \u00faltimo semestre.<\/p>\n

En este sentido destacan empresas como Petco M\u00e9xico y Perfumes y Fragancias Fraiche que en el segundo trimestre del a\u00f1o adoptaron soluciones en la nube como Customer Data, Commerce y Marketing para ofrecer experiencias personalizadas a sus clientes.<\/p>\n

Recientemente SAP anunci\u00f3 sus resultados financieros del segundo trimestre de 2021, en los cuales M\u00e9xico, junto con Brasil, lideran la adopci\u00f3n de tecnolog\u00eda en la regi\u00f3n, destacando a nivel mundial por su desempe\u00f1o y crecimiento en soluciones de la nube.<\/p>\n

\u201cNos encontramos en la Econom\u00eda de la Experiencia 2.0, aquella potenciada por los constantes cambios en los h\u00e1bitos del consumidor, y donde la tecnolog\u00eda es la clave para mantenernos a la vanguardia. La hiper personalizaci\u00f3n de experiencias es la tendencia que avanza constantemente y llevar a m\u00e1s empresas latinoamericanas a esta transformaci\u00f3n ser\u00e1 mi prioridad\u201d indic\u00f3 Paola Becerra.<\/em><\/p>\n

Previamente, Paola fue responsable de liderar la estrategia de SAP Customer Experience en M\u00e9xico<\/strong><\/a>, as\u00ed como de SAP HANA Enterprise<\/strong> y de Digital Core Cloud.<\/strong> Antes de unirse a SAP, tuvo posiciones estrat\u00e9gicas en compa\u00f1\u00edas de TI como IBM. Paola es Ingeniera Industrial por la Universidad Iberoamericana, cuenta con una Maestr\u00eda en Administraci\u00f3n de Empresas por el IPADE y actualmente participa en el de Transformaci\u00f3n Digital impartido por ISDI.<\/p>\n

Con 21 a\u00f1os de experiencia en la industria tecnol\u00f3gica liderando proyectos de Cloud Services<\/strong> o Customer Experience<\/strong>, entre otros, Paola Becerra se suma a Cristina Palmaka, Angela G\u00f3mez Aiza, Marcela Perilla, Adriana Arolho y Claudia Boeri<\/strong>, como ejemplos de liderazgo femenino en la industria tecnol\u00f3gica latinoamericana.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paola Becerra, Ingeniera mexicana, sustituye a Jorge Bar\u00f3n como Directora de SAP Customer Experience para la regi\u00f3n de Latinoam\u00e9rica.<\/p>\n","protected":false},"author":4,"featured_media":42450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[862,1110,368],"class_list":["post-42449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-movimiento-empresarial","tag-nombramiento","tag-sap"],"yoast_head":"\nPaola Becerra, nueva l\u00edder de SAP Customer Experience para LATAM - Boletin de la Computaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Paola Becerra, Ingeniera mexicana, sustituye a Jorge Bar\u00f3n como Directora de SAP Customer Experience para la regi\u00f3n de Latinoam\u00e9rica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imprentaedicom.mx\/boletin2023\/2021\/07\/26\/paola-becerra-nueva-lider-de-sap-customer-experience-para-latam\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paola Becerra, nueva l\u00edder de SAP Customer Experience para LATAM - 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