{"id":40262,"date":"2020-12-22T16:24:45","date_gmt":"2020-12-22T22:24:45","guid":{"rendered":"https:\/\/boletin.com.mx\/?p=40262"},"modified":"2020-12-22T16:24:45","modified_gmt":"2020-12-22T22:24:45","slug":"pandemia-impulso-12-el-tiempo-de-conectividad-en-mexico","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2020\/12\/22\/pandemia-impulso-12-el-tiempo-de-conectividad-en-mexico\/","title":{"rendered":"Pandemia impuls\u00f3 12% el tiempo de conectividad en M\u00e9xico"},"content":{"rendered":"<h5 style=\"text-align: center;\">Un an\u00e1lisis de la consultora IMS revel\u00f3 que en 2020, en M\u00e9xico, aument\u00f3 un 12% el tiempo dedicado a la conectividad.<\/h5>\n<hr \/>\n<p>En un a\u00f1o marcado por la pandemia de <a href=\"https:\/\/boletin.com.mx\/industria-tic\/el-rol-de-los-departamentos-de-t-en-las-oficinas-post-covid-19\/\">COVID-19<\/a>, los mexicanos encontraron en Internet un paliativo al encierro y al distanciamiento f\u00edsico. As\u00ed se desprende de un estudio realizado por IMS, firma de servicios digitales con presencia en m\u00e1s de 50 mercados, que revela que en 2020 en M\u00e9xico aument\u00f3 un 12% el tiempo dedicado a la <a href=\"https:\/\/boletin.com.mx\/industria-tic\/fortalece-tu-conectividad-con-los-routers-wifi-mesh-de-linksys\/\">conectividad<\/a>.<\/p>\n<p>De acuerdo con <strong>Ignacio Vidaguren, CEO de IMS<\/strong>, la pandemia de coronavirus modific\u00f3 sustancialmente nuestra vida cotidiana. Cambiaron los h\u00e1bitos, la sanitizaci\u00f3n, la sociabilizaci\u00f3n y, sobre todo, cambiaron las formas de conectarse, comunicarse y entretenerse.<\/p>\n<p>El documento se\u00f1ala que los mexicanos estuvieron mucho m\u00e1s conectados en tiempo real y con el mundo entero gracias a Twitter, que registr\u00f3 un incremento del 7% en la cifra de visitantes \u00fanicos. La plataforma de microblogging fue una fuente primaria de noticias para millones de personas y permiti\u00f3 acceder a informaci\u00f3n actualizada sobre el virus. Los tres hashtags m\u00e1s utilizados en 2020 fueron #covid19, #qu\u00e9dateencasa y #coronavirus, mientras que la lista de analistas pol\u00edticos con m\u00e1s presencia en Twitter la encabezaron @AristeguiOnline, @CarlosLoret y @lopezdoriga.<\/p>\n<p>El informe, que utiliza herramientas sindicadas de la industria e informaci\u00f3n interna de socios de IMS, tambi\u00e9n da cuenta del fen\u00f3meno de los videojuegos online, uno de los escapes m\u00e1s elegidos en el pa\u00eds en tiempos de coronavirus. Concretamente, durante este a\u00f1o creci\u00f3 un 7% el tiempo dedicado al <strong><a href=\"https:\/\/boletin.com.mx\/industria-tic\/cosas-que-debes-saber-sobre-el-presente-y-futuro-del-gaming\/\">mobile gaming<\/a>,<\/strong> impulsado por el \u00e9xito sostenido de franquicias como FIFA, Madden, Need for Speed, Call of Duty y Candy Crush.<\/p>\n<p>Cada vez m\u00e1s usuarios en M\u00e9xico, igualmente, optaron por <strong>Snapchat<\/strong> y <strong>LinkedIn<\/strong>. Mientras que la aplicaci\u00f3n para compartir im\u00e1genes registr\u00f3 alzas del 31% en usuarios \u00fanicos y del 54% en tiempo dedicado &#8211;el crecimiento m\u00e1s alto de la regi\u00f3n&#8211;, la red de contacto profesional observ\u00f3 incrementos del 14% y del 73%, respectivamente.<\/p>\n<p>A nivel latinoamericano, IMS inform\u00f3 que el tiempo dedicado a la conectividad creci\u00f3 un 22% durante 2020, con LinkedIn como plataforma saliente, con un incremento del 85%. Adem\u00e1s, los usuarios consumieron m\u00e1s de mil millones de horas de videos en Internet y los artistas m\u00e1s escuchados fueron Dua Lipa, Ed Sheeran, Coldplay, Paulo Londra y Bruno Mars. El hashtag m\u00e1s popular en la regi\u00f3n, por \u00faltimo, fue #covid19.<\/p>\n<p>Con respecto al estudio, <strong>Vidaguren<\/strong> destac\u00f3 los esfuerzos del IMS Insights Lab, unidad de investigaci\u00f3n de IMS, para generar informaci\u00f3n actualizada y relevante para empresas anunciantes en un mundo cada vez m\u00e1s digitalizado. A la vez, el ejecutivo subray\u00f3 que \u201clos hallazgos confirman la consolidaci\u00f3n de varios de los partners exclusivos de IMS, como <strong>EA Games<\/strong>, Activision, <strong>Snapchat<\/strong>, Warner Music, LinkedIn y Twitter\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un an\u00e1lisis de la consultora IMS revel\u00f3 que durante 2020, en M\u00e9xico, aument\u00f3 un 12% el tiempo dedicado a la conectividad.<\/p>\n","protected":false},"author":4,"featured_media":40263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,72,29,62],"tags":[134,878],"class_list":["post-40262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-2","category-industria-tic","category-tecnologias","category-videovigilancia-y-seguridad-ti","tag-conectividad","tag-networking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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