{"id":3863,"date":"2016-12-20T23:41:12","date_gmt":"2016-12-20T22:41:12","guid":{"rendered":"http:\/\/localhost:8888\/grupo-boletin\/2016\/12\/20\/la-industria-de-ventas-directas-crecera-un-8-por-temporada-navidena\/"},"modified":"2016-12-20T23:41:12","modified_gmt":"2016-12-20T22:41:12","slug":"la-industria-de-ventas-directas-crecera-un-8-por-temporada-navidena","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2016\/12\/20\/la-industria-de-ventas-directas-crecera-un-8-por-temporada-navidena\/","title":{"rendered":"La industria de ventas directas crecer\u00e1 un 8% por temporada navide\u00f1a"},"content":{"rendered":"<p>Se espera un incremento sobre todo en las categor\u00edas de belleza, nutrici\u00f3n, hogar y moda.<\/p>\n<p>  <!--more-->  <\/p>\n<p style=\"text-align: justify;\">Ciudad de M\u00e9xico. La Asociaci\u00f3n Mexicana de Ventas Directas (AMVD) estima que en la temporada decembrina habr\u00e1 un crecimiento de un 8% en ventas respecto al mismo periodo de 2015. Belleza, Nutrici\u00f3n, Hogar y Moda son las categor\u00edas donde se espera una mayor demanda.&nbsp;De acuerdo con la AMVD, este incremento responde principalmente:<\/p>\n<p>a) Al inter\u00e9s por obsequios navide\u00f1os, dominado por las categor\u00edas de Belleza, Hogar y Moda;<\/p>\n<p>b) El aumento en la compra de art\u00edculos relacionados con el cuidado personal y la nutrici\u00f3n registrado durante los \u00faltimos 3 a\u00f1os, que responde a una mayor conciencia y preocupaci\u00f3n por la salud, situaci\u00f3n que se refuerza como parte de los prop\u00f3sitos de a\u00f1o nuevo;<\/p>\n<p>c) Incremento en vendedores independientes, durante la \u00e9poca final de a\u00f1o, se observa un fen\u00f3meno en el que m\u00e1s personas se integran a las ventas directas y buscan conseguir dinero extra para la temporada; o regalos para familiares o compa\u00f1eros de trabajo con descuento.<\/p>\n<p>&#8220;Diciembre es un periodo de gran facturaci\u00f3n para muchas de las empresas de nuestra industria, adem\u00e1s, integra a muchos nuevos vendedores independientes, que despu\u00e9s de esta \u00e9poca y la cuesta de enero, reconocen los beneficios del modelo. Alrededor de un 30% se mantendr\u00e1n como fuerza de ventas durante todo 2017&#8221; coment\u00f3 Francisco Ray, presidente de la Asociaci\u00f3n Mexicana de Ventas Directas.<\/p>\n<p>La AMVD representa desde hace 50 a\u00f1os a las empresas de la venta directa en M\u00e9xico, industria que en nuestro pa\u00eds supera los 65 mil millones de pesos en ventas, involucra a 2.6 millones de vendedores independientes y se posiciona como el s\u00e9ptimo mercado m\u00e1s importante a nivel global en ventas por cat\u00e1logo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se espera un incremento sobre todo en las categor\u00edas de belleza, nutrici\u00f3n, hogar y moda.<\/p>\n","protected":false},"author":4,"featured_media":22431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,29],"tags":[837],"class_list":["post-3863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-barcode","category-tecnologias","tag-amdv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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