{"id":3390,"date":"2016-07-16T18:06:07","date_gmt":"2016-07-16T16:06:07","guid":{"rendered":"http:\/\/localhost:8888\/grupo-boletin\/2016\/07\/16\/mexico-llega-a-los-56-millones-de-usuarios-unicos-en-internet\/"},"modified":"2016-07-16T18:06:07","modified_gmt":"2016-07-16T16:06:07","slug":"mexico-llega-a-los-56-millones-de-usuarios-unicos-en-internet","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2016\/07\/16\/mexico-llega-a-los-56-millones-de-usuarios-unicos-en-internet\/","title":{"rendered":"M\u00e9xico llega a los 56 millones de usuarios \u00fanicos en Internet"},"content":{"rendered":"<p>Cifras de comScore indican que 36 millones de mexicanos acceden desde m\u00f3viles.<\/p>\n<p>  <!--more-->  <\/p>\n<p style=\"text-align: justify;\">Ciudad de M\u00e9xico. comScore da a conocer los primeros resultados de su Medici\u00f3n Multiplataforma de M\u00e9tricas de Medios en M\u00e9xico. Las cifras de mayo de 2016 indican que la poblaci\u00f3n digital del pa\u00eds es de 56 millones de usuarios \u00fanicos.<\/p>\n<p>Si bien el acceso a Internet mediante dispositivos de escritorio (desktop) registra m\u00e1s de 42 millones de internautas \u00fanicos, la conexi\u00f3n Mobile contin\u00faa su tendencia en alza y llega a 36 millones.<\/p>\n<p>Asimismo, el estudio informa que el total de la poblaci\u00f3n multiplataforma, es decir, aquella que utiliza dos o m\u00e1s dispositivos para conectarse, es superior a los 22 millones, mientras que m\u00e1s de 13 millones de mexicanos usa s\u00f3lo m\u00f3viles.<\/p>\n<p>El universo de an\u00e1lisis en desktops corresponde a personas mayores a 6 a\u00f1os, mientras que en mobile (Smartphones y Tablets, IOS, Android) se trata de adultos mayores a 18 a\u00f1os. En ambos casos la medici\u00f3n se realiza a nivel nacional.<\/p>\n<p>En relaci\u00f3n al inter\u00e9s tem\u00e1tico, la principal alternativa de consumo de los usuarios es Entretenimiento, seguido de Portales, Servicios, Redes Sociales, Noticias\/Informaci\u00f3n, B\u00fasquedas\/Navegaci\u00f3n, Directorios, Estilo de vida, Retail y Tecnolog\u00eda, respectivamente.<\/p>\n<p>&#8220;Las cifras del crecimiento digital en M\u00e9xico evidencian la consolidaci\u00f3n de un cambio de \u00e9poca. Ante al incremento del acceso a Internet, desde comScore buscamos prestar soluciones a la medida de las nuevas necesidades, fundamentalmente en el \u00e1mbito de la industria publicitaria actual. Hoy el usuario mexicano es Multiplataforma y comScore ya tiene la capacidad de duplicar audiencias, independientemente del dispositivo desde donde se consuma el contenido. En paralelo estamos reforzando la medici\u00f3n de m\u00f3viles en M\u00e9xico con el desarrollo de un panel de Smartphones y Tablets, que esperamos lanzar en el \u00faltimo trimestre del a\u00f1o, por lo que nos llena de orgullo decir que la medici\u00f3n de audiencias digitales en M\u00e9xico estar\u00e1 al nivel de cualquier pa\u00eds desarrollado&#8221;, agreg\u00f3 Iv\u00e1n Marchant, Vicepresidente de comScore para M\u00e9xico, Centroam\u00e9rica y Per\u00fa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cifras de comScore indican que 36 millones de mexicanos acceden desde m\u00f3viles.<\/p>\n","protected":false},"author":4,"featured_media":21956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,29],"tags":[803],"class_list":["post-3390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","category-tecnologias","tag-comscore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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