{"id":2370,"date":"2015-07-23T22:39:02","date_gmt":"2015-07-23T20:39:02","guid":{"rendered":"http:\/\/localhost:8888\/grupo-boletin\/2015\/07\/23\/usar-el-juego-como-marketing-estrategico\/"},"modified":"2015-07-23T22:39:02","modified_gmt":"2015-07-23T20:39:02","slug":"usar-el-juego-como-marketing-estrategico","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2015\/07\/23\/usar-el-juego-como-marketing-estrategico\/","title":{"rendered":"\u00bfUsar el juego como marketing estrat\u00e9gico?"},"content":{"rendered":"<p>TappTime es una app que forma campa\u00f1as publicitarias para generar lealtad a una marca, a trav\u00e9s de jugar por el mayor tiempo posible.<\/p>\n<p>  <!--more-->  <\/p>\n<p style=\"text-align: justify;\">Ciudad de M\u00e9xico. Generar el llamado &#8220;Engage&#8221;, la lealtad del p\u00fablico meta con la marca. Es algo que suele resolverse con una campa\u00f1a publicitaria. Sin embargo estos emprendedores mexicanos consideran que la lealtad puede ser igualmente ganada a partir de un juego que con una estrategia de &#8220;etiqueta blanca&#8221; pueda vestirse con los logotipos y mensajes de la marca interesada.<\/p>\n<p>La firma TappTime indic\u00f3 que no s\u00f3lo otorga a las empresas la oportunidad de personalizar el juego, sino de fomentar un ambiente de viralizar el contenido, puesto que la misma aplicaci\u00f3n fomenta el hecho de que el usuario aumente su puntaje al atraer a m\u00e1s personas a que entren en el juego.<\/p>\n<p>De acuerdo con sus creadores, el Social Gaming es una forma de mantener viva la interacci\u00f3n e interesados a los usuarios, quienes al tener el inter\u00e9s de ganar premios, la marca logra un mayor alcance.<\/p>\n<p>La metodolog\u00eda de competici\u00f3n de TappTime es un juego simple basado en la destreza y dedicaci\u00f3n del usuario. Cada juego se encuentra delimitado por tiempo, incentivando a los garmes pasen m\u00e1s tiempo para elevar su puntaje y con ello ganarse el premio en disputa. Si se busca jugar por m\u00e1s tiempo, la misma app pedir\u00e1 al usuario mediante la promoci\u00f3n de la imagen o un mensaje de merca en sus redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TappTime es una app que forma campa\u00f1as publicitarias para generar lealtad a una marca, a trav\u00e9s de jugar por el mayor tiempo posible.<\/p>\n","protected":false},"author":4,"featured_media":20927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,29],"tags":[],"class_list":["post-2370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-barcode","category-tecnologias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfUsar el juego como marketing estrat\u00e9gico? - Boletin de la Computaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imprentaedicom.mx\/boletin2023\/2015\/07\/23\/usar-el-juego-como-marketing-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfUsar el juego como marketing estrat\u00e9gico? 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