{"id":210,"date":"2013-12-20T19:18:13","date_gmt":"2013-12-20T18:18:13","guid":{"rendered":"http:\/\/localhost:8888\/grupo-boletin\/2013\/12\/20\/comstor-pondera-al-partner-con-su-division-go-to-market\/"},"modified":"2013-12-20T19:18:13","modified_gmt":"2013-12-20T18:18:13","slug":"comstor-pondera-al-partner-con-su-division-go-to-market","status":"publish","type":"post","link":"https:\/\/imprentaedicom.mx\/boletin2023\/2013\/12\/20\/comstor-pondera-al-partner-con-su-division-go-to-market\/","title":{"rendered":"Comstor pondera al Partner con su divisi\u00f3n \u2018Go to Market\u2019"},"content":{"rendered":"<p><i><span style=\"font-family: Arial, sans-serif;\">Con la finalidad de unificar el est\u00e1ndar de trato a sus partners, la marca trae a nuestro pa\u00eds su emblem\u00e1tico programa de canal con \u00e9xito probado en norteam\u00e9rica<\/span><\/i><br \/> <!--more-->  <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">Ciudad de M\u00e9xico. Ciudad de M\u00e9xico. Se cierra un ciclo m\u00e1s y para no dejar ir el a\u00f1o sin realizar un gran anuncio, Comstor, el mayorista l\u00edder en la distribuci\u00f3n de soluciones integrales y avanzadas en tecnolog\u00eda de Cisco, dio a conocer a la presa especializada la creaci\u00f3n de una nueva \u00e1rea denominada Go to Market, la cual tendr\u00e1 como objetivo generar en conjunto con todas las marcas fabricantes de su portafolio, las estrategias de negocio orientadas a brindar un mejor servicio y atenci\u00f3n a sus canales de distribuci\u00f3n a nivel nacional, con un enfoque para el 2014 muy dirigido a los sectores pyme, educaci\u00f3n, corporativo,&nbsp; financiero y de carriers.<\/span><\/div>\n<p> <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">En entrevista con Mar\u00eda Jos\u00e9 Lince, gerente de Marketing para Comstor, indic\u00f3 que el portafolio de la compa\u00f1\u00eda est\u00e1 integrado por soluciones basadas en arquitecturas como: Borderless, Switching y Seguridad; Data Center; en donde indic\u00f3 que el Go to Market brindar\u00e1 un impulso muy fuerte a verticales como Educaci\u00f3n y Salud de Comstor. <\/span><\/div>\n<p> <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">Por su parte, David D\u00e1vila, gerente de Go to Market para Comstor, indic\u00f3 que la marca \u201cbusca consolidarse como el especialista en distribuci\u00f3n de Cisco, debido a que cuenta con una importante experiencia en TI y Telecom, y tiene la mayor cobertura geogr\u00e1fica para solventar las necesidades del mercado nacional y cuenta con un importante portafolio de soluciones seguridad en donde tendremos un foco muy importante durante 2014\u201d. <\/span><\/div>\n<p> <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">D\u00e1vila, vislumbr\u00f3 la oportunidad para generar un mayor porcentaje de crecimiento de negocio para el mayorista, para lo cual se dio a la tarea de generar nuevas posiciones estrat\u00e9gicas para, por una parte, darle continuidad a los aspectos positivos que generaron confianza en sus clientes y fabricantes, y por otra, establecer un revulsivo que acelere el mercado. \u201cEn Comstor seguir\u00e1 la generaci\u00f3n de demanda y lealtad con nuestros clientes y que los nuevos encuentren otros valores agregados\u201d, se\u00f1al\u00f3 el directivo. <\/span><\/div>\n<p> <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">Lince indic\u00f3 que para la operaci\u00f3n del programa, los Product Managers atender\u00e1n de manera directa los proyectos, cierres de oportunidades y presentaciones, entre otras actividades. Uno de estos PM estar\u00e1 100% dedicado a Cisco, y refiri\u00f3 que se tratar\u00e1 de Aldo Robles, PM que atiende SMART, y a\u00f1adi\u00f3 los nombres de Manuel P\u00e9rez encargado de Data Center y Oscar de la Flor, quien est\u00e1 al frente de la estrategia de venta de Servicios.<\/span><\/div>\n<p> <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">La generente de Marketing asegur\u00f3 que en esta reestructuraci\u00f3n, Comstor incluye nuevas posiciones estrat\u00e9gicas de atenci\u00f3n a los canales de distribuci\u00f3n, llamados Channel BDM, compuesto por tres ejecutivos encargados de dar continuidad a los planes de generaci\u00f3n de demanda, desarrollo, certificaciones, habilitaci\u00f3n t\u00e9cnica y comercial, trainings comerciales o t\u00e9cnicos, eventos de generaci\u00f3n de demanda, campa\u00f1as de telemarketing o cualquier otra actividad de desarrollo del canal, con los casi 1,200 con los que Comstor trabaja y de los cuales mantiene una estrategia m\u00e1s puntual con 150 canales. <\/span><\/div>\n<p> <\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, sans-serif;\">\u201cEn conjunto, esta nueva estructura busca garantizar y elevar la eficacia de la comunicaci\u00f3n y seguimiento que ha caracterizado a Comstor con cada uno de sus canales para brindarles tiempos de respuesta m\u00e1s \u00e1giles y un mayor seguimiento y opciones de desarrollo y crecimiento, todo ello fomentando la capacidad de innovaci\u00f3n que ya ten\u00edan nuestros Product Managers\u201d. Actualmente, esta estructura opera de manera unificada para todo M\u00e9xico y entre los planes para 2014 est\u00e1 el colocar figuras espec\u00edficas en las oficinas de Comstor en Monterrey y Guadalajara finaliz\u00f3 David D\u00e1vila. <\/span><\/div>\n<p> <span style=\"font-family: Arial, sans-serif;\">Si desea m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.comstor.com\">www.comstor.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la finalidad de unificar el est\u00e1ndar de trato a sus partners, la marca trae a nuestro pa\u00eds su emblem\u00e1tico programa de canal con \u00e9xito probado en norteam\u00e9rica<\/p>\n","protected":false},"author":4,"featured_media":18794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,29],"tags":[125,232,363,364,215,365],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectividad","category-tecnologias","tag-canal-de-distribucion","tag-cisco","tag-comstor","tag-go-to-market","tag-ti","tag-tic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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