{"id":42667,"date":"2021-08-26T13:05:53","date_gmt":"2021-08-26T18:05:53","guid":{"rendered":"https:\/\/boletin.com.mx\/?p=42667"},"modified":"2021-08-26T13:05:53","modified_gmt":"2021-08-26T18:05:53","slug":"comscore-resalta-el-interes-de-los-mexicanos-en-el-retail-online","status":"publish","type":"post","link":"http:\/\/imprentaedicom.mx\/boletin2023\/2021\/08\/26\/comscore-resalta-el-interes-de-los-mexicanos-en-el-retail-online\/","title":{"rendered":"Comscore resalta el inter\u00e9s de los mexicanos en el retail online"},"content":{"rendered":"<h5 style=\"text-align: center;\"><em>Informe de Comscore se\u00f1ala que en el primer semestre de 2021 los usuarios pasaron 102 minutos en sitios de retail online.<\/em><\/h5>\n<hr \/>\n<p>El consumo en el mercado nacional empieza a recuperar el ritmo impulsado por algunas de las herramientas que potenci\u00f3 la pandemia, como el comercio electr\u00f3nico. Durante el mes de enero de 2021, se registraron 2,432 millones de views en la categor\u00eda <a href=\"https:\/\/boletin.com.mx\/tecnologias\/electronica-de-consumo\/retos-y-desafios-actuales-del-retail-en-mexico\/\">retail<\/a> online en M\u00e9xico. El n\u00famero reci\u00e9n fue superado en mayo de 2021, cuando la cifra alcanz\u00f3 los 2,459 millones, seg\u00fan un reporte de <a href=\"https:\/\/boletin.com.mx\/tecnologias\/mas-del-50-de-los-usuarios-visitan-sitios-de-retail-en-america-latin\/\">Comscore<\/a>.<\/p>\n<p>Precisamente durante ese mes, los usuarios pasaron 102 minutos en promedio en sitios de retail y se registr\u00f3 un regreso a los sitios de hasta 8 veces. El consumo es liderado por las mujeres: en M\u00e9xico, el tiempo dedicado (3,577 millones de minutos) fue casi el doble en comparaci\u00f3n a los hombres (1,820 millones).<\/p>\n<p>Entre los sitios m\u00e1s visitados durante mayo, <strong>Mercado Libre<\/strong> logr\u00f3 76.9 millones de visitas, seguido por Motorola (44.9 millones), <strong>Amazon.com.mx<\/strong> (32.9 millones), <strong>Liverpool<\/strong> (21.3 millones), que creci\u00f3 un 44% respecto a abril, y Amazon.com (20.8 millones). Adem\u00e1s de ser l\u00edder en visitantes \u00fanicos, Mercado Libre tambi\u00e9n consigui\u00f3 la mayor cantidad de impresiones como anunciante: 700.4 millones, mientras que <strong>Light in the Box<\/strong> tuvo 192.2 millones; <strong>Amazon<\/strong>, 186.6 millones; <strong>Bodega Aurrera<\/strong>, 187.6 millones; y <strong>Liverpool<\/strong>, 128.4.<\/p>\n<p>Durante los primeros cinco meses del a\u00f1o, se invirtieron 215,855,963 pesos en publicidad online en la categor\u00eda de retail. \u201cLas posibilidades de Internet son enormes en cuanto a presencia para las marcas. Lo importante es entender al usuario y saber interpretar las m\u00e9tricas\u201d, dijo <strong>Iv\u00e1n Marchant, VP de <a href=\"https:\/\/www.comscore.com\/lat\/\">Comscore<\/a> para LATAM Norte.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-42669\" src=\"https:\/\/boletin.com.mx\/wp-content\/uploads\/2021\/08\/Retail-Views-Comscore.jpg\" alt=\"Reatil Views\" width=\"1200\" height=\"400\" \/><\/p>\n<p>En la comparaci\u00f3n regional, M\u00e9xico s\u00f3lo qued\u00f3 detr\u00e1s de Brasil en cuanto visitantes \u00fanicos y total de minutos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informe de Comscore se\u00f1ala que en el primer semestre de 2021 los usuarios pasaron 102 minutos en sitios de retail online.<\/p>\n","protected":false},"author":4,"featured_media":42668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,30],"tags":[803,976,192],"class_list":["post-42667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-tendencias","tag-comscore","tag-ecommerce","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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